App installs ads have been a valuable source of monetization for social media platforms. Recently spotted in the wild have been a media blitz by Yahoo on outdoor media in the South Florida area.
I dont have data on costs and offline to online conversions but it makes alot of sense to take advantage of the underutilized outdoor media network for app’s to onboard users. Many of these apps serve specific purposes and provide utility for a user who is physically in need of that service, right time, right place.
At a bus stop? Install Yahoo Mobile for bus times, weather, news. Makes sense.