by Call2actionmedia | May 13, 2015 | Your Call To Action
Many people now consume their news via Social media. In a not too distant past, news was consumed by the masses typically with a morning news show and paper and unless there was an urgent need again in the evening time delivered by Television. For the most part deliverability was real time and consumed by the user in a timely manner. The reputation of the deliverer was also trustworthy for the most part. With the proliferation of the Internet came an explosion of new sources with no real standards except ones established loosly by the community. The Facebook news experience has been a work in progress. Users like News brands/sources and an algorithm determines which ones to place on your feed. Its unclear which sources are reliable although Facebook made great strides in scrubbing link baiting news sites from getting too much Feed attention. There is also the Timely factor for News distribution to be effective. As a user, I am drawn to the Headline “BREAKING NEWS” and depending on whether the issue is near and dear, start an adrenaline rush. Many times because of how the Facebook NewsFeed delivers, it was a false alarm since that Breaking News was from “yesterday @ 6pm” and quite stale. I think todays shift towards Facebook taking more control in the News function of the NewsFeed will ultimately result in a much great user experience for people who want to easily and reliably get their news fix while on...
by Call2actionmedia | May 12, 2015 | Your Call To Action
Live streaming has been a buzzword as of late with both Meerkat and Periscope providing tools to stream from phone to followers instantly. While the user experience could be rough sometimes viewing someone elses world through a shaky phone, who could pass an opportunity to instantly be watching raw video with your favorite celebrity. Of late there have been a bunch of celebrities who have embraced their Twitter followers with spontaneous streams. The commercial side of this technology could be huge once marketers start pushing live company sponsored streams or giving brand fans a view into where the magic happens. Video is the future and more applications and experiences will be enhanced as the delivery applications become more...
by Call2actionmedia | Apr 26, 2015 | Your Call To Action
It’s tough for an Entrepreneur with a background in finance to remain as focused as neccessary to succeed. The world of finance teaches you to constantly diversify and hedge to ensure optimal returns on investment in many environments. To succeed as an entrepreneur, that kind of thinking will lead to a death by a thousand cuts. Entrepreneurs must take one position and fight like hell to make that position...
by Call2actionmedia | Apr 13, 2015 | Your Call To Action
We are lucky to live in a time where we have business leaders such as Warren Buffet. In a day and age when Uber ruthlessness in business is standard and morals are always secondary to profits, it is very refreshing to see Mr. Buffet as the epitome of business success. Warren Buffet is a wellspring of knowledge for those who study him in wisdom, patience &...
by Call2actionmedia | Mar 31, 2015 | Your Call To Action
Google makes their bread and butter by having algorithms read many signals, interpret and serve accurate results to the inquirer. Knowing which signals to look out for and how to weight them is their secret sauce. But, can Google also be a provider of signals? What does this job posting signal about Real...
