Live streaming has been a buzzword as of late with both Meerkat and Periscope providing tools to stream from phone to followers instantly. While the user experience could be rough sometimes viewing someone elses world through a shaky phone, who could pass an opportunity to instantly be watching raw video with your favorite celebrity. Of late there have been a bunch of celebrities who have embraced their Twitter followers with spontaneous streams.
The commercial side of this technology could be huge once marketers start pushing live company sponsored streams or giving brand fans a view into where the magic happens.
Video is the future and more applications and experiences will be enhanced as the delivery applications become more robust.