Twitter is an amazing product/service. When used correctly, it provides direct communication to otherwise unreachable people. It facilitates communication in a clear, concise and direct channel. Twitter gives the power to the masses to both give and receive to the community.
Some excellent applications is getting direct, unfiltered news both from news organizations and individuals who are on the scene. Another is the ability to join a conversation with sophisticated thought leaders on current topics.
Why is $TWTR having so many problems as a company? With earnings this week, many analysts will be paying attention to various engagement metrics. In contrast, $FB, who also reports this week is expected to blow out expectations by correctly tackling mobile advertising.
My user experience on $FB is that its a great way to get some bite sized news from various content channels and maybe catch a few personal updates from my social network. On the other hand, $TWTR is a completely different experience giving me first hand thoughts, ideas, news sometimes directly from the source. The level of conversation is much higher and the interaction is much more intimate.
Besides for finding a full time CEO, $TWTR should take the time to focus on educating the masses on how to setup and correctly use the service. With power also comes the ability to make mistakes. With many high profile “mistake tweets” causing embarrasment or financial loss, it may be prudent to altogether skip it. It all comes back to education.
With some good video campaigns on various use cases and an easy guided setup, Twitter may be more embraced by the masses. It seems with Twitters upcoming “Project Lightning” , making the service more user friendly & engaging, this is going in the right direction.